In 1984, Liza Cirlot Looser decided to strike out on her own. When she approached the owner of the advertising agency she had worked for to impart her plans, he laughed and said, "You'll never make it in this business." Yet, with a mere $78 tax return check, Liza opened The Cirlot Agency. She received her first words of encouragement as she opened the Agency's first bank account and the teller said, "Go get 'em, Tiger!"

Four years later, Liza met and married Rick Looser, an advertising executive from Tuscaloosa, Alabama, who joined the firm as Chief Operating Officer.

To date, The Cirlot Agency has turned the initial $78 in seed money into a multi-million dollar, international, full-service marketing, public relations and corporate communications firm. The Agency represents accounts on a national and international basis ranging from Fortune 100 companies to some of the world's largest privately held corporations.