Elbit Systems of America
Elbit Systems of America is a leading provider of high-performance products and system solutions focusing on the defense, homeland security, commercial aviation and medical instrumentation markets. In 2014, Elbit Systems of America was in competition with several other major corporations for a border security system called the Integrated Fixed Tower program for the U.S. Department of Homeland Security Customs and Border Protection (CBP).
The Cirlot Agency was engaged to create an ad campaign to help position Elbit Systems of America as the homeland security company of choice, and its product, Peregrine™, as the solution to the United States’ border security system needs. The Agency also created a video that demonstrated Peregrine’s capabilities, which was featured at national trade shows, on the company’s website and as an introductory video for various speeches.
Elbit Systems of America won a $145 million contract to supply its Peregrine™ border security system for the CBP’s Integrated Fixed Tower project. The initial phase, which covers a portion of the total contract amount, deployed the Peregrine system in the Nogales, Arizona, area.