Liza Cirlot Looser Named Incoming Chairman of Ole Miss Center for Innovation and Entrepreneurship Advisory Board
OXFORD, Miss. (Sept. 17, 2019) — Liza Cirlot Looser, founder and CEO of The Cirlot Agency, was recently appointed incoming Chair of the Center for Innovation and Entrepreneurship (CIE) [...]
The Equation of Brand Loyalty
Brand loyalty seems to be hard to come by these days, as Millennials and Gen Z are prioritizing engagement and activism over expense or convenience when making purchasing decisions. Because of [...]
Copy Editing: Keep Your Brand Safe Online
“Copy is not written. Copy is assembled.” – Eugene Schwartz For a company in the Digital Age, there’s not much more humbling than having to delete a social media post – [...]
Marketing to Gen Z
Ah, Millennials: the generation that gave us podcasts, creative ways to eat avocado, and the ever-controversial participation award. For the past decade, this group (born between 1981-1997) has [...]
Spring Motivation to Hit Your Business Goals
1. Think long-term. Why are you doing what you’re doing? Focusing on the end goal is fundamental in staying motivated. We’ve all worked on projects that seem to take an incredible [...]
