Speakers Bureau

Having had both grandfathers serve in WWII – one in the U.S. Army and the other as a medic in the U.S. Navy – Lisa has been especially proud of the work done at The Cirlot Agency for our nation’s military and the defense industry.

As Vice President, Director of Business Development Strategy, Lisa has worked on such accounts as Aerospace Industries Association, AIRBUS, ATK, Northrop Grumman, Capewell Aerial Systems, and Elbit Systems of America, a subsidiary of Israel’s largest defense company, to name a few.

A particular strength of Lisa’s is her ability to facilitate the strategic planning process. Lisa acts as a specialist within our proprietary brand development process, helping to discern perceived company value and mapping out possible growth avenues with an eye toward increasing actual sales to customers.

Day to day, Lisa serves as the direct liaison between the client and the firm’s creative, market research, media, and public relations departments to develop effective business development results for her clients, on time and within budget. Also serving as brand watchdog, Lisa works with her clients to be sure that all messages, both internal and external, are consistent and on target.

Lisa’s responsibilities also include a comprehensive understanding of the clients’ target audience and product/service portfolio, along with the ability to effectively gauge competitors’ efforts and assist in the development of strategies to combat those efforts. With that, a great deal of time is spent researching the industry and competitors’ campaigns.

After attending Mississippi College, Lisa joined The Cirlot Agency’s team in 1994. A true philanthropist at heart, Lisa also volunteers for many non-profits, including Habitat for Humanity, the March of Dimes, Here’s Life Mission to Africa, Mistletoe Marketplace, Friends of the Jackson Zoo, and has volunteered in many capacities as a member of the Junior League of Jackson.