Speakers Bureau

This may sound trite, but Lisa never meets a stranger. Ever. Perhaps it’s a trait she acquired growing up as a “preacher’s kid” who moved around quite a bit. Regardless of the origins, she is, indeed, the proverbial “people person.” Which bodes quite well for her position at The Cirlot Agency.

As Director, Business Development Strategy, Lisa has worked on such accounts as Aerospace Industries Association, ATK, BlueCross/BlueShield, Northrop Grumman, M&F Bank, Groen Industries and Elbit Systems of America, a subsidiary of Israel’s largest defense company, to name a few.

Day to day, Lisa serves as the direct liaison between the client and the firm’s creative, market research, media and public relations departments to develop effective marketing results for her clients on time and within budget. Also serving as brand watchdog, Lisa works with her clients to be sure that all messages, both internal and external, are consistent and on target.

Lisa’s responsibilities also include a comprehensive understanding of the clients’ target audience and product/service portfolio, along with the ability to effectively gauge competitors’ efforts and assist in the development of strategies to combat those efforts. With that, a great deal of time is spent researching the industry and competitors’ campaigns.

After attending Mississippi College, Lisa joined The Cirlot Agency’s team in 1994. A true philanthropist at heart, Lisa also volunteers for many non-profits, including Habitat for Humanity, the March of Dimes, Here’s Life Mission to Africa, Mistletoe Marketplace, Friends of the Jackson Zoo, and is a member of the Junior League of Jackson, volunteering in many capacities throughout the year.