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WHO WE ARE

“Go Get ’Em, Tiger!”

In 1984, Liza Cirlot decided to strike out on her own. When she approached the owner of the advertising agency she had worked for to impart her plans, he laughed and said, “You’ll never make it in this business.” Yet, with a mere $78 tax return check, Liza opened The Cirlot Agency. She received her first words of encouragement as she opened the Agency’s first bank account and the officer said, “Go get ’em, Tiger!” Four years later, Liza met and married Rick Looser, an advertising executive from Tuscaloosa, Alabama, who joined the firm as President and COO. In addition, the Agency has attracted a team of seasoned professionals over the years whose acumen would rival the mavens of Madison Avenue. To date, The Cirlot Agency has turned the initial $78 in seed money into a multi-million dollar, international corporate communications firm specializing in global brand strategy, integrated communications and business development. The Agency represents accounts on a national and international basis ranging from Fortune 100 companies to some of the world’s largest privately held corporations.
Rick and Liza Looser - When They First Met
Rick first laid eyes on Liza at an American Advertising Federation Conference. He immediately grabbed a photographer and said, “Take a picture of the night we met so I can show our children.” Can you believe that line actually worked?

Simply put, we are business development strategists and consider ourselves your strategic partner with the sole objective of creating demand for your products and services.

PRINCIPALS

Liza Cirlot Looser - The Cirlot Agency

Liza Cirlot Looser

CEO

Rick Looser - The Cirlot Agency

Rick Looser

COO, President

EXECUTIVE LEADERSHIP

Sharon Grubbs - The Cirlot Agency
Sharon Grubbs
CFO
Greg Gilliland - The Cirlot Agency
Greg Gilliland
Vice President
Director of Interactive Design
Lynda Lesley - The Cirlot Agency
Lynda Lesley
Vice President
Creative Director
Lisa Comer - The Cirlot Agency - Advertising
Lisa Comer
Director
Business Development Strategy
Steve Erickson - The Cirlot Agency
Steve Erickson
Executive Art Director
Anna Neel - The Cirlot Agency
Anna Neel
Director
Public Relations

How you say “Cirlot”

No matter how you say it, Cirlot can help you figure out the rhyme and reason of your global brand strategy, integrated communications and business development needs.

  • “We developed a partnership with the Cirlot team as we worked on the inaugural Sanderson Farms Championship. From day one, we have been impressed with their [Cirlot’s] professionalism, talent and execution.”

    Lampkin Butts

    President & Chief Operating Officer | Sanderson Farms, Inc.
  • “We were most pleased with the creative and the production of our award-winning (2 Tellys) advertisement for our Voter ID Campaign. Your Agency was able to develop an informative, educational message for a contentious issue which uniformly and positively shaped public opinion. Well done.”

    Delbert Hosemann

    Lieutenant Governor | State of Mississippi
  • “Whenever I need thinking Outside the Box of cliche and convention, and Inside the Box of soul and spirit, I ask the people at The Cirlot Agency for their help. They understand me – they understand MY truth – and in the end that’s all I have to offer that is honest and real.”

    Randall Wallace

    American Screenwriter, Director, Producer, and Songwriter | Braveheart, Secretariat, We Were Soldiers, etc.
  • “The Cirlot Agency is without a doubt the best creative agency I have worked with in my 20+ years of Corporate Communications. They are creative, innovative, and responsive and approach every challenge as a true partner.”

    Bob Hastings

    Senior VP, Communications & Government Affairs | Bell Helicopter
  • “Over the past three decades, The Cirlot Agency has done more than any other single group to advance the public image of Mississippi, and the reputation of the military installations and businesses operating here. It is no surprise that they are achieving similar success for their global clients!”

    Jim McIngvale

    Director, Communications and Public Affairs | Ingalls Shipbuilding
  • “There is not a finer, more dedicated group of people offering marketing communications and public affairs capabilities and services. From the moment I met them, I could see that The Cirlot Agency had the talent, creativity and interpersonal skills for working on complicated issues and getting things done. As we worked together over the years, I saw I was not wrong. What I have admired most about The Cirlot Agency is their determination to provide for the needs of their clients. They work hard to understand their clients’ problems in order to provide appropriate solutions. Not only do they provide appropriate solutions, they work within prescribed budgets and time constraints.”

    Brandon R. (Randy) Belote, III

    Fmr. VP, Strategic Communications | Northrop Grumman Corp.
  • “Cirlot was a key partner in developing the branding, website and press briefing that accompanied the launch of Textron AirLand’s new Scorpion tactical aircraft at the Air Force Association’s annual exhibition. The strategy was on target, the communications were powerful, and it was all done on a tight budget under extreme deadline pressure. The launch resulted in hundreds of visits to our show display and a great number of media articles following the press briefing. Cirlot’s work gave us a valuable head start in establishing credibility for the new aircraft.”

    Dave Sylvestre

    Executive Director, Corporate Communications | Textron
  • “Every person assembled here tonight from Raytheon and Northrop Grumman played an important role in this win. The only vendor, or better yet partner, invited to celebrate this win tonight is a group that has been with us since the beginning four years ago. They positioned the Gold Team as winners before we ever drafted the first proposal or submitted the first design. Frankly, they have become a trusted partner and ally to both Bat and I as well as the entire Gold Team. Please join me in welcoming and thanking Rick Looser and The Cirlot Agency. We wouldn’t be here without them.” – DD(X) Program Down Select Celebration Speech

    Jack Cronin

    Fmr. VP | Raytheon
  • “I don’t know if your team has a better design than ours and I don’t know who is going to be awarded the contract – but I do know this – Every time I open the latest issue of Defense News, your ads make you look like the winners. Your advertising and PR is kicking our ass.”

    Blue Team Program Manager

    As told by Bat Robinson, VP in Charge of DD(X) | Northrop Grumman
  • “In every relationship there is typically a specific moment that defines that relationship. In my relationship with The Cirlot Agency, that moment has been every single moment. In every interaction I have come away with an increasing sense of awe. From the professionalism and creativity to the personal-family-style relationship that is ingrained in every part of the agency, I have been overwhelmed and humbled with admiration. To build a company that lasts 30+ years is a lifetime achievement. To build a company that is the industry standard and a symbol of God, integrity, and family is a seven generation legacy.”

    Stephen Eppinette

    Director, V-22 ILS | Bell Helicopter
  • “The Cirlot Agency team has mastered the art of developing client relationships. They have invested the time necessary to understand our business and demonstrated that they care about the future of our company.”

    Brig. Gen. (Ret.) Steve Roser

    Fmr. Vice President, Marketing | Elbit Systems of America
  • “Few companies possess the character, integrity, creativity and ingenuity to succeed for 35 years in the way The Cirlot Agency has. The Cirlot Agency is living proof of the business adage that a company takes on the character and culture of its boss – what Liza Looser and her husband, Rick, have done with their business should be a case study for principled business leadership in every school in the country. I’m very proud of their success. I’m even prouder to call them my friends.”

    Andy Taggart

    Partner | Taggart, Rimes & Graham
  • “Delta’s message had become very complicated and weighty. The system that the Cirlot team worked our senior managers through was very helpful. We were able to get to the essentials of what made our firm as successful as it was and focus our message to touch prospective clients. We can now express the essence of our firm with a concise and focused message. We had spent endless hours trying to navigate this process internally and seemed to end up at the same overcomplicated place. Much thanks to the Cirlot team.”

    Management Team

    Delta Development Group, Inc.
  • “In these days of internet communications and fast-paced relationships, it is not only special to deal with a company with the professionalism of The Cirlot Agency, but to count Rick and Liza as friends is truly special. Congratulations to The Cirlot Agency and all its staff.”

    Lex Taylor

    President | The Taylor Group
  • “Cirlot was spot-on during our campaign to win an unmanned aerial systems (UAS) site for Mississippi. UAS are a tough, technical business area but Cirlot had the know-how and finesse to get us in with the Big Boys of the aviation press. Am proud to say we’ll be testing UAS in Mississippi!”

    Maj. Gen. James Poss

    Fmr. U.S. Air Force Senior Intelligence Officer, Fmr. Director | Center for Battlefield Innovation | Mississippi State University
  • “Our partners at The Cirlot Agency are passionate about creative branding. They approach each project as a team, devoting a significant amount of time to listening and understanding before developing the right message.”

    Brian Useforge

    Economic Development Director | Mississippi Power Economic Development
  • “The Cirlot Agency has been very helpful to me marketing my game calls, especially with social media. They’ve also helped with the design of packaging for special projects with my box calls, pot calls, etc., but also with the dynamite header cards we introduced to the market a few years ago. The response from the packaging design has been second to none. Thanks so much for great work and good employees!”

    Preston Pittman

    Five-Time World Turkey Calling Champion | Longleaf Camo

WE ARE OUR CLIENTS'
MOST FERVENT ALLY.

We take a hard look at where you are … and envision where we can take you. We bring every advantage to you to establish, enhance and protect your corporate image and position you in your marketplace.