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“Starting a Firm&” is focus of professional development seminar

Tri-State Defender
Have you ever considered starting your own marketing or public relations firm? Would you like to find out more about the challenges and rewards involved, and what it takes to get started? The PRSA Memphis August Professional Development Seminar provides an opportunity to help you learn more before you take those first steps.
Liza Looser, founder and CEO of The Cirlot Agency Inc. in Jackson, Miss., will present “Starting a Firm” on Thursday, Aug. 9 from 11:30 a.m. to 1 p.m.
The workshop will be held in the Auditorium at the First Tennessee at Oak Court (4385 Poplar Ave.). Registrants can expect to learn useful information about how to start and run a successful PR/Marketing firm from an industry expert.
The cost of the seminar is $30 for PRSA members and $35 for nonmembers while students pay $25. Bring a brown bag lunch. Beverages and cookies will be provided.
The registration deadline is 5 p.m., August 8. Contact PRSA Memphis Professional Development Program Chair Brandi Meeks at 737.0853 or brandi@howellmcquain.com.
Speaker Background
Liza Looser is founder and CEO of The Cirlot Agency Inc., a multi-million dollar marketing, advertising and public relations firm located in Jackson, Miss.
Twelve years ago, Looser and her husband, Rick, started PMR Research, an independent research company, and she launched Step-By-Step Communications in 2006 to teach small business owners marketing methods.
She began her career as an advertising account executive at The Clarion-Ledger, the largest daily newspaper in the state of Mississippi. From there, Looser worked for what was then the state’s largest advertising agency, Maris, West & Baker Advertising, and also served in the political arena as communications director for the Mississippi Republican Party, both based in Jackson.
Looser was named Volunteer of the Year by the Mississippi Economic Development Council (MEDC) in recognition of her significant contributions to economic development and industrial growth within the Metro Jackson area. In 1998, she set a precedent by serving as the first woman chairperson of the board of the Metro Jackson Chamber of Commerce – a first in its 116-year history.
She received her bachelor’s degree from Mississippi University for Women and recently earned her OPM in executive education from Harvard Business School.
The “Starting a Firm” Professional Development Seminar is part of a series of educational, business communications seminars offered by the Memphis Chapter of the Public Relations Society of America (PRSA). For more information on PRSA Memphis, visit the organization’s web site at www.prsamemphis.org.