Where did the year go? The holidays are in full-force and 2012 is all but behind us. Do you have a strategic plan in place for the new year? What will the first week in January look like for you?
Stop Talking and over Analyzing … Take Action
Delaying is no longer an option. There is no better time like the present to pull the trigger to ensure a successful 2013. Many companies put planning on the back burner for various reasons; too busy, not enough hours in the day or perhaps a bit of procrastination takes over. Regardless of the reason, it is imperative to understand that your competitor has been developing their game plan for quite some time now. So, in the words of Thomas Jefferson, never put off ‘til tomorrow what you can do today.
Who is Talking Positively About Your Company?
Most companies have its loyal followers. If leveraged effectively, they can elevate your business development efforts as third party endorsers. Turn these positive relationships into brand advocates by incorporating what they are saying about your company as a main component of your Business Development Strategy. This can be used through various advertising vehicles, such as print ads, brochures, online advertising and social media. Mashable quotes Ted Rubin as stating that “relationships need to be part of your company’s DNA and cannot come from a cookie cutter marketing strategy.”
Quick Tips To Remember When Developing Your 2013 Strategy
– Conduct a SWOT Analysis
– Identify Top Areas of Profitability
– Set Goals and Objectives
– Identify Specific Communication Tactics to Meet Your Goals
- Public Relations
- Advertising
- Social Media
So, considering the New Year that is upon us, remember to be productive, nurture relationships and develop a Business Development Strategy that will help you compete, evolve, and position your company for future growth.
Merry Christmas and God Bless!
